An Internet Protocol address is a numerical label assigned to a device participating in a computer network. The IP address indicates the geographic location, determining exactly where the internet user is located. This is very useful for geo fencing, security, search results, security, and fraud detection and marketing.
IP address is a very handy thing to have on your website. Once you have the IP address of the user, you can get to know personal information about the user. Getting to know how individual users react to your website can influence your advertising campaigns in a beneficial way.
More and more organizations these days use IP address not only to identify the potential leads but also to serve them content and provide them with an experience that is more engaging and relevant. This is called IP Marketing.
With the help of IP address, you can reach the right audience at the right time. By targeting different buyer segments through the different business rules you can deliver unique contents depending on the visitor’s company size, industry, and geographic location.
Marketing through IP address enables a company to provide content that has value to customers by conducting a reverse IP lookup. This procedure identifies the visitors by company and then provides information like the size, demography, and location. Based on this information along with the website business rules, the site can display dynamic content. By presenting relevant information from the point of entry, you can improve the engagement and increase the likelihood of conversion.
This is not a completely new concept; though reverse IP lookup has been around for years, the methodology of the application has changed. IP Marketing is in the hands of marketing experts now, and companies are making sure that the websites give visitors a more optimized experience than the website of their competitors.
If your organization has not yet used the innovative technique of marketing through IP addresses, then you should get in touch with the experienced team of Strategis. They are a full service digital media company offering you a complete range of capabilities. They have done it all and are always looking forward for new ways to cut through.
To give them a try you can call them at 212-658-1660. You can also visit their website strategis.is to know more about them.
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